A plea to end ride pimping

What’s behind the urge to modify one’s car?
What’s behind the urge to modify one’s car?

 Lawyers have an obligation to ensure their clients look appropriate when going to court. You’d never say, “Before we go in there, you’ll need to look more, I don’t know, flashy.”

Does this obligation extend to a client’s form of transportation? If we’re talking about suped-up cars, the answer is probably yes.

By “suped-up” I’m thinking of modifications such as fake chrome vents, clear-lense brake lights, and giant rear wings (shopping cart handles, my friend calls them). To be clear: I don’t take issue with all car tuning. Modify engines, upgrade brakes, hang a pine-tree deodorizer from the mirror. Those tweaks — arguably — improve your car.

It’s a different story for the spoilers, fins, skirts, vents and scoops you see added to some cars; the ones that would have embarrassed Liberace. It’s not just that they look silly (style is a personal question). From an objective point of view, these changes are problematic. Much of what adds a “racy” look translates to added weight, increased drag-coefficient, compromised outward vision. Bad. A spoiler kit that scrapes over speed bumps: bad. A muffler only slightly quieter than a sound cannon isn’t muffling.

Bottom line: Expressing one’s individuality shouldn’t be at the expense of a properly functioning car.

What’s behind the urge to modify one’s car? Anthropologists say it has to do with sex. It’s called the “Road-Peacock” theory. While that might explain motivation, I blame popular media for encouraging people to act on their base instincts. On that score the MTV show Pimp My Ride has a lot to answer for. The problem is global; did you know there’s an Arabic version of the show aptly called Spoil Your Car?!

P My R isn’t the only enabler out there. There’s The Fast and The Furious. Also, 2 Fast and 2 Furious. Plus, Fast & Furious, Fast 5, and Fast 6. (I agree, dear reader: blameless in this whole thing was the delicate period drama The Fast and the Furious: Tokyo Drift. Beautifully paced and introspective).

Realistically, it’s not a lawyer’s duty to protect all the Chevrolet Cavaliers on the road. But what if you could help even one? Something to consider.


Paul Rand is a Toronto-based in-house capital markets lawyer who loves cars. At the time of publication, he has no demerit points on his licence.