How lawyers can leverage LinkedIn (part 1) // Trial & Error
How you should be using the third-biggest social networking site in North America
On Wednesday March 25th, 2015Print
Hey lawyers — it’s time to get on LinkedIn. Or, if you’re on it and barely use it, it’s time to get your act together. Your career will thank you.
For the uninitiated, LinkedIn is essentially an online CV — a summary of your experience and accomplishments, connected to a network of your contacts. Many associates erroneously believe that they only need a profile if they are looking for a job. However, LinkedIn can be a powerful business development and profile-building tool and need not be limited to those on the job hunt.
Here the top four ways I use LinkedIn:
- As a database of experts
As part of my litigation practice, I often look for the leading experts in a particular field. LinkedIn is a great database for searching for individuals with specific expertise. I often find that potential experts are more responsive to a LinkedIn request because the expert will know that I am a lawyer, can review my background and experience, and can see if we have any common connections.
- As a tool to stay in touch
LinkedIn helps me stay in touch with a broader network of people and helps me keep track of individuals as they move around. I aim to message someone I have not seen in a while or who I do not know very well once a month and suggest meeting for coffee or lunch. It may initially be intidimating to visit a profile, because LinkedIn tracks it — users can see who’s viewed their profile. However, there’s no real downside to a little LinkedIn “creeping.” After all, that’s kind of the point of making a profile. I often look to who has viewed my profile as an inspiration for who I might reach out to for a coffee.
- As a way to help others in my network
I also use LinkedIn proactively to help other people. For example, if I notice that a contact has moved to a company where I already have a friend, I will offer to make an introduction. Helping others in this way brings me joy and keeps me plugged into my network.
- As a vehicle to promote my writing
I am always sure to post my latest Precedent column on LinkedIn. This allows me to keep my contacts updated on me and grow the reach of my writing.
The more you use LinkedIn, the more profile views you’ll generate. It doesn’t matter how impressive your resume is if no one sees it. The profile-building value of the LinkedIn profile lies in the number of times it’s viewed.
Coming next month, Part 2: Best practices for creating your LinkedIn profile.
Atrisha Lewis is a second-year associate in McCarthy Tétrault’s litigation group. Follow her on Twitter: @atrishalewis