In my last column, I suggested a few ways that lawyers can use LinkedIn to enhance their professional band. But all of that effort will go to waste if you don’t start with a strong profile. So here are six simple tips for building and managing a stellar LinkedIn page:
- Write your summary in the first person
When people visit your profile, this is probably the only thing they’ll read. So take some time to write a punchy, 30-second snapshot of who you are professionally. And to make it more personal and authentic, write it in the first person.
- Include your contact information
You might have concerns about privacy, but LinkedIn is only helpful if connections can actually contact you — and the LinkedIn messenger service is not user-friendly. I find it helpful to include my email on my profile. (Plus, my work email is Google-able anyway.)
- Accept most invitations to connect
But don’t blindly accept every request. At worst, you’ll be spammed and, at best, you’ll have an unwieldy and impersonal network. As a general rule, filter out people you’ve never met, unless they send you a message explaining why they want to get in touch.
- Post updates regularly
Even if you’re just commenting on a piece of legal news, posting often will keep you top-of-mind within your network and enhance your professional brand. I also use Hootsuite, which lets me manage both my LinkedIn profile and my Twitter feed at once.
- Be cautious about endorsements
It’s flattering to receive endorsements from other users — and they are the mark of a strong profile — but be wary if someone endorses you for a skill you don’t possess. It both muddies your professional brand and it can mislead potential clients.
- Use groups sparingly
In theory, groups should help you meet new people in your field, discuss the latest trends and learn about cool events. But in my experience, most groups are more annoying than helpful. Be thoughtful about which groups you join or you might be overwhelmed with spam. I prefer to join closed groups with moderators who are selective about who can become a member. Feel free to join and exit groups until you find a few that work for you.
Atrisha Lewis is a second-year associate in McCarthy Tétrault’s litigation group. Follow her on Twitter: @atrishalewis